This year has started off with a major controversy in the world of marketing and social media. We are of course talking about Mark Zuckerberg and his visit to Capitol Hill because of the breach of State security that was aided by a UK company called Cambridge Analytica.
This then influenced the market in certain ways but before we get to that we would like to state some facts first.
So this is what happened, Cambridge Analytica made Facebook applications that offered some sort of personality tests that could be accessed from the social media platform. This seems harmless enough, the catch was that one of the terms for using the test was to give all your personal information and the information about your friends to the company that made the app.
This made the company able to offer marketing advice and to let companies target specific individuals that have interest in what they are offering. We should mention that this wasn’t a recent invention and such consumer targeting has been used at least for four years. The problem arrived when new information about the Trump campaign came to light and it became obvious that Russian Foreign intelligence used this method of targeting and information trading to influence the United States Presidential elections.
This led to the continual public shaming of the CEO of Facebook Inc and to his so-called trial where he answered before a comity of 47 state officials in a historic moment for American and World history.
What Happened to the Company?
The trial was memorable and lasted for over 10 hours in total. Many important questions were put in front of the company. We won’t go into the details now. Many things where demanded that should improve our security on social media and our right to have private information. Things were promised and ideas were tossed around but none have been implemented yet.
Even though many users deleted their accounts and experts speculated that this will have a huge impact on the company’s profits, the fact is that nothing happened and we think that this might make Facebook even stronger as a social media platform in the future.
The business world is not a uniformed set of people and factories that work on same principles all over the world. There are a lot of varieties in the world of the modern business owner and when we consider the globalized world and all that has happened since the advent of the global consumer market there are a lot of things one has to get right before they find the right receipt for success.
There is also a lot that is left to chance and to the vims of consumers that are searching for the next hit in the market. What should you look out for? How to know what trends to pay attention to?
We don’t think there is one solution to all businesses and that you can predict a trend. However, we strongly believe that all people in business should think more about bettering their production and sales than about the lattes trends. There are a lot of cost reductions one can make in the manufacturing and distribution area that can influence your overall income in the long run.
This is why we want to talk about some of the trends in manufacturing and distribution that we think could help you in the process of making your business stronger and more reliable.
The biggest and most exciting theme of this year is the fact that robotics is making new breakthroughs in the manufacturing and development of artificial intelligence. The new inventions are proving to be useful for a lot of things especially when you consider the fact that a robotic hand, for instance, does not need a break time.
These inventions have been used before in a lot of factories all over the world especially in countries like South Korea, Japan, and Germany. They are also the countries that have the most robots. The new ones are becoming more skilled and specialized for performing certain tasks or a range of them. They are now expanding the robotic industry to new fields and if you have a need to make your production line more effective and productive start looking into them.
Experience over Quality
Consumer society has gotten its fill of quality made goods and perfectly designed everyday items. People are searching for something new on the market; this led to the development of a subgroup of the entertainment industry if we can call it that, which is most concerned with giving people new and fun experiences.
Some business entrepreneurs have used this fact and started creating their businesses around the principle of offering new experiences to consumers that they can buy as if they were going to the store. This means that a lot of new restaurants, stores and boutiques will spring up offering new ways for you to enjoy your free time.